For the love of all things Holy, how did this happen? Guinness Marmite, on the shelves in time for Paddy's day (17th March) and only for a limited time. Arrange these three words into a well-known phrase or saying "Heaven", "to" and "gone"
It's often you get a press release that you can agree with. "Some Say it's Madness, Other's Say it's Genius. Legendary brands come together to launch GUINNESS MARMITE" That's what it says and in-between all my gushing, all I can think of is that "It's not easy being a dolphin"
So what is the deal with this Guinness Marmite? Quite simply, it is Guiness tasting Marmite. Regular Marmite is made from brewers yeast - a very particular one too. When the creator of Marmite was looking for the right yeast, he went all over Europe and eventually found what he was looking for in the Midlands, an area of brewing tradition. So, it's over 100 years later and a simple idea must have popped into the head of a very, very clever person.
The internal monologue must have gone something like this...
"Hmmm, this pint of Guinness is particularly refreshing today, what shall I have for lunch?"
Looking down at the pub menu he seel "Marmite with melted cheese on toast"
"That sounds good, I'll order that"; goes the thought process.
10 minutes later, whilst munching lunch and sipping Guinness.
"Wow, what a combination, Gunness AND Marmite, that really tastes good....... wait a minute....." - cogs begin to whirr - "what if we replace some of the brewers yeast we use for Marmite with the Guinness Yeast that is only used to make Guinness?
Light-bulb moment. Ground shakes. The world is never the same again.
In time for St. Patrick's day on the 17th March, 300,000 jars of Guinness Marmite have been made and already over a third have been sold. This means that you have to get to the shops RIGHT NOW!!!!
For our overseas readers (and there are many), here is the bad news. This double necter of the Gods is only available the UK. Requests from Israel, Australia and the US have been coming in for jars, but I'm afraid you guys will have to make do with eBay.
Here is the good news. Whilst it is only a "Special, limited product", if it is received well, just like Marmite Chrisps, we could well be seeing this jar of joy as a regular seasonal product.
Oh what utter joy.
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